:: services
strategy
marketing
editing
art direction
design

:: client
land and water
conservation fund

:: project
booklet

:: problem
How to maintain Congress' support of the Land and Water Conservation Fund, a $500 million federal grant program that enables communities to buy and develop parkland, given the growing budget deficit?

:: solution
Get Congress involved in marketing the fund. Develop an appealing "how to" booklet written for applicants — and designed to be distributed by Congress. Feature case studies of well-used parks and the people who use them to demonstrate the fund's widespread appeal.

tom iurino
smart writing. effective design.

want more information? :: 206 352 8333 :: tom (at) tom.iurino.com