:: problem
How to better explain the work of a National Park Service outreach program, whose marketing materials failed to capture the spirit, complexity and value of its field work?

:: solution
Cast the program as a problem-
solver by developing case studies of the program's specific work in communities. Explain how the program's staff worked hand-in-hand with project leaders to advance their community's open space plans. Tell the story of the project's completion and identify keys to success.