:: problem How to reorganize the website of the Washington Trails Association, whose extensive online information was invaluable to hikers but difficult to navigate?
:: solution Reduce the clutter by organizing the website's information into four categories, accessed by more focused menus. Determine the frequent tasks and make them more accessible. Simplify design of the interface. Add an "odometer" of trails maintained and a photo gallery of people to better reflect heart of the group's work — its dedicated volunteers. |