:: services
information architecture
content development

:: client
washington
trails association

:: project
information
architecture

:: problem
How to reorganize the website of the Washington Trails Association, whose extensive online information was invaluable to hikers but difficult to navigate?

:: solution
Reduce the clutter by organizing the website's information into four categories, accessed by more focused menus. Determine the frequent tasks and make them more accessible. Simplify design of the interface. Add an "odometer" of trails maintained and a photo gallery of people to better reflect heart of the group's work — its dedicated volunteers.

tom iurino
smart writing. effective design.

want more information? :: 206 352 8333 :: tom (at) tom.iurino.com