:: problem Congress didn't know much about a gem of a National Park Service outreach program — and as a result, its $7 million of funding was threatened every year. How to raise the program's visibility?
:: solution Work hand-in-hand with experienced political consultants to develop the program's first public relations plan. Write and design a Congressional kit with materials — a new brochure, case studies, tips for citizens, drop-in article — designed to be useful to Congress and its constituents. |