:: problem The website of a National Park Service outreach program was disorganized and lacked information — and did not reflect its innovative work with citizens groups in communities across the country. How to redevelop the site?
:: solution Overhaul the program's website to highlight its strengths — its work with community groups and its hard-working 110-member field staff. Add application information, project maps, tips and success stories, making the website user-friendly. CNN reported on the website's new content. |