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:: services campaign strategy
message development
information architecture
design
editorial guidelines
art direction
web development
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:: client transportation choices coalition
:: project website |
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:: problem How to redesign Transportation Choices Coailition's website to provide easy access to its campaign information and position it as a mainstream political force?
:: solution Simplify and organize the website's information architecture to highlight campaign information. Develop website content that features people and choices, the two messages that appeal to the coalition's target audience. Design the website so it is easy for the coalition's staff to update. |
| tom iurino |
| smart writing. effective design. |
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