:: services
campaign strategy
message development
information architecture
design
editorial guidelines
art direction
web development

:: client
transportation
choices coalition

:: project
website

:: problem
How to redesign Transportation Choices Coailition's website to provide easy access to its campaign information and position it as a mainstream political force?

:: solution
Simplify and organize the website's information architecture to highlight campaign information. Develop website content that features people and choices, the two messages that appeal to the coalition's target audience. Design the website so it is easy for the coalition's staff to update.

tom iurino
smart writing. effective design.

want more information? :: 206 352 8333 :: tom (at) tom.iurino.com